Born September 25, 1947 in Ravenna, Italy, Paolo Roversi's debut in photography was as a reporter at the age of 20, concentrating mostly on portraiture. It was only several years later that he became interested in fashion photography in Paris, where he has lived and worked since 1973.In 1980, when Polaroid released their instant 8 x 10" film Paolo Roversi found his landmark and over the years, his work appears in many magazines on the international circuit: Vogue (Italian, American, British, French & Japanese editions), L’Uomo Vogue, Arena Homme +, ID, W Magazine, New York Times Magazine, Vanity Fair.
Advertising campaigns signed by him include Giorgio Armani, Comme des Garçons, Christian Dior, Alberta Ferretti, Givenchy, Valentino, Yves Saint Laurent, Yohji Yamamoto, Hermès, Louis Vuitton, Lanvin, Vera Wang, Vera Wang Fragrances, and other luxury brands. He has directed commercials for Chanel, Dim, Evian, Gervais, Kenzo, Woolmark, Galeries Lafayette, Lancôme and recently Guerlain, Shalimar and their new fragrance Idylle.
I truly love the style of Roversi's images. The soft look, muted color palette and vignetting truly allow for a very ethereal feeling. I particularly love the images in this spread shown, shot for W Magazine. I feel as though one gets a true sense of the character in the "story," something that I am working toward in my own work.
All images Paolo Roversi
W Magazine
October 2009
W Magazine
October 2009
www.paoloroversi.com
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